Over cleansing.... Its a Concept

December 29, 2019 2 min read

For years I would cleanse my skin twice a day, thinking it was the right thing to do.  After all, the directions on most cleansers tell you to do it in the morning and at night.  Then Salma Hayek blew my mind in an interview one day back in 2017…  I mean she has amazing skin, and she certainly doesn’t look her age.  She told the New York Times “I never cleanse my skin in the morning. My grandmother taught me that at night your skin replenishes all the things you lost during the day,” Hayek said. “Also, if I cleanse very well at night, why would it be dirty when I wake up? It’s for companies to have you use more products.”

To say that this blew my mind would be an understatement, I honestly thought that something was wrong with me when I stopped cleansing twice a day.  Could it be the cleanser?  Or is it just my skin that’s having a problem?  Am I just weird?  So, like I do with most things I began researching it to death, and here is what your skin does at night:

  1. Your skin goes into full on work mode at night, to be specific cell division that renews and repairs your skin.  Most importantly it’s at its peak between 11pm and midnight (even if you’re not asleep yet).
  2. Sebum (the oil your skin produces) peaks at midday, after this point your skin begins to lose moisture, it’s called trans epidermal water loss.  Which is why your night-time treatment needs to be moisture packed.
  3. Collagen!  Night-time is when your skin actually produces this magical thing that keeps you looking young. 

The point of all of this… we need to begin listening to what our skin actually wants rather than simply following directions.  For those of you that think that just rinsing with water in the morning won’t cut it, maybe you can try and dial it down by rinsing with rose water or another type of toner that’s light.

As always, I think that the simpler you can make your skincare regime, the better off your skin will be.  Obviously I think that if you put our Good Night Ahhh or Good Night AhhhMen on before 10pm you will see great results and help your skin out during its repair period.


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