April 22, 2021 3 min read

A Message from our Founder

It’s Earth Day 2021

This year Earth Day feels like a big tipping point for me, as if this is where we need to draw the line.  Theoretically the world has just come together to fight Covid-19, but the truth is that vaccine dispersal has been less than equitable (I know that’s being generous), and all of us have isolated for a year. 

Can we come together?

I don’t know, my Aunt thinks it will take aliens landing on the earth to make it happen, and she might not be wrong.  However, until they land, we still need to find a way to move forward and save our collective futures.  We can’t all go out and join Extinction Rebellion, though to be clear they aren’t wrong, but their all or nothing approach is a bit much for me.

Conscious consumerism alone isn’t going to move the needle.

We were all told the same thing, “vote with your pocketbook”, that by supporting green products (which are marked up) you will send a message to the market.  Which is why a lot of people say that conscious consumerism requires you to have a disposable income.  As someone who has been a conscious consumer for years, this Earth Day, I have come to the conclusion that it doesn’t do anything.  I say this as a person that has reusable bamboo paper towels and zero plastic in either container or cling film form anywhere in my kitchen.  I am not a vegan, but instead a “Flegan”, 50% of all my meals are plant based.  Even if tomorrow morning, half the world’s population woke up and decided to live like this, it wouldn’t move the needle far or fast enough.

What will it take?  Your Voice.

We need your voice.  Stop signing petitions and start picking up the phone and calling your MP.  Don’t want to pick up the phone?  Find your MP on Instagram, Facebook or Twitter and demand that they make changes for us and the planet.  Not sure who your MP is, Find Out Who Your MP Is.

Not sure what to say?  Below is a start.

New Oil & Gas Exploration in the North Sea – While the £16B is tied to the industry reducing their pollution by 50% in time for 2050.  Why isn’t the money being spent on creating green energy here in the U.K. instead?

Buy British – While the U.K. was in the EU the government was not allowed to favour British made products, but now that we have Brexit-ed shouldn’t the government be buying as much British products as possible?

Green Homes Grant – This initiative would have given homes in the U.K. between £5,000 to £10,000 for insulation and or to install low carbon heating.  This would have created jobs immediately and made more homes greener in a single sweep.  Can we get the Green Homes grant back?

Still need more convincing.

I like to judge things like this based on whether or not I will regret not having done something.  So, I put that question to you….

In 5 or 10 years will you regret not having done something?


As always, we advocate for a sustainable skin care routine, free of chemicals because we believe that having great skin shouldn't wreck the planet or mess with your body.  Instead using what the earth has given us can enhance and protect the skin we already have. 

Would you like to read more?  Here are some of our most popular blogs:

Veganuary - It's For Your Skin Too

Top 4 Reasons You Should Try a Clean Beauty Regime

Cucumbers and Your Skin

Have you checked your sunscreen ingredients lately?

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